Apple TV

An Apple survey collecting feedback on Apple TV has inspired Wired.com to dream up a list of features we'd like to see in the device.

Conducted this week, the survey polled Apple TV customers on their satisfaction with the TV set-top box as well as the features they used the most.

"We still consider this a hobby, but it is clear that the movie rental business has really helped Apple TV," said Tim Cook, Apple chief operating officer, during a recent conference call. "We're going to continue to invest in it because we fundamentally believe there is something there for us in the future."

Apple has repeatedly referred to its Apple TV as a "hobby," implying it's still a niche product. (In other words, it isn't a hot seller like the popular iPod.) Cook noted, however, that Apple TV sales during the holiday season were up three times compared to the year-ago quarter.

Prior to Apple's survey, Piper Jaffray analyst Gene Munster distributed a report detailing his predictions of the changes coming to the Apple TV. He said it's inevitable that Apple TV will adopt digital video-recording capabilities, enabling the device to sync recorded programs with Macs, iPods and iPhones.